Restyled packaging MONEY SAVER® assortmentNEW! Money Saver® image
Most probably you are familiar with the aluminium coloured RUST-OLEUM® Money Saver paint cans. Despite their recognisibility we have decided to restyle the packaging of this topline product group.
Although the Money Saver philosophy still applies to all RUST-OLEUM products, we have decided to emphasize moreover the quality aspect of our products using the new brand name HIGH PERFORMANCE. This brand is also the family name of our top level industrial coating system with such application areas as metal protection, floor protection, roof protection and hygiene solutions.
For the restyling we have used the base colour White, the colour of professional painters, whilst maintaining some aluminium elements as a reference to the traditional RUST-OLEUM® cans. At the same time, the black text on the white background improves the readability of the instructions text. The large series number on the side of the can improves the recognition of the can from a distance.
The new packaging will gradually become available throughout 2009.